About Us

The Rimoptics Group is a leading supplier of high-quality, competitively priced eyewear for independent optical retailers across Australia and New Zealand. We are committed to helping our partners succeed by delivering dependable products, responsive service, and long-term support.

Established in Melbourne in 1981, Rimoptics began as the licensed distributor for several prominent European eyewear brands. Today, we are proud to be one of Australia’s largest independent optical wholesalers. Over more than four decades, we’ve continuously adapted our business model to meet the evolving needs of the local optometry market.

For the past 20 years, we have focused on developing and distributing our own proprietary eyewear brands—built specifically for the needs of independent practices—while also offering a curated portfolio of boutique international labels. This balanced approach enables our partners to differentiate their product offering and respond confidently to customer demand.

Rimoptics is a proudly Australian, family-owned and operated business. We understand the challenges faced by independent optometrists and are dedicated to supporting your success with flexible, customer-first solutions and reliable supply.

If you’re looking for a wholesale partner who understands your business and puts your needs first, we’d love to hear from you. Experience why so many practices have trusted Rimoptics for decades.